Luxury, contemporary, practical and couture, Apu Jan is no stranger to creating a collection which evokes feelings. And since his debut collection in 2013, he has perfected his art of luxury womenswear. This year, drawing inspiration from fantasy and time his Spring / Sommer 2019 collection visualises ‘Those vanishing strange creates’, an ode to the animals in our ecosystem which are close to becoming extinct and therefore disappearing from the world and taking away the clothing they provide to fashion with them.
The collection mixes styles of traditional hand-knitting, jacquard fabrics, hand embroidery, pure silks and woven hats. Details of traditional oriental clothing has been deconstructed and reinvented into breathtaking styles. Focusing solely on preservation of animals, Apu Jan picks the leopard cat, of which only 300 are left in his hometown, and brings the awareness of ‘the vanishing creatures’ to life on a life size minimalistic white tree centrepiece set in The Swiss Church with soft live jazz music in background. He brings a level of sophistication and class to the runway, a slow and gradual ascending journey of elegance to experimental elegance for the modern woman. The collection showcases pieces and looks which emanate fairytale and fable like dresses, like wearable art. In his own way, he petitions to prevent urban development in an attempt to save lives of tress, leopards, honey bees and other strange creatures beyond the trees and heroically find them another habitat – in his clothes.
Apu Jan, the designer label which draws its inspiration from the flow of time and fantasy, is launching a new chapter in its story at the London Fashion Week, reminding everyone of those fading creatures, clothing and others.
With this collection, Apu Jan is looking for another habitat for the shadows of these strange creatures: clothing. The mini tiger: leopard cat, which can be seen from the invitation or badge and on the clothing is an endangered species. Some surveys have estimated that there are less than 300 left in the designer‘s hometown. Many people have petitioned to suspend further urban development in order to preserve the habitat of the leopard cat.
With style, Apu Jan uses a great variety of contours and details of the traditional oriental dress that has been deconstructed and reinvented in new exciting styles. Reminding everyone that many traditional clothes were sharpened by many hands for long periods of time, and should not be allowed to fade.
Leopard cats, Irish elks, Formosan landlocked salmon, honey bees, multi-tailed fox, dinosaurs and trees, these are the strange creatures that exist somewhere between our everyday reality and the great unknown beyond. Shuffling through the trees and the flowers, peering at the distant buildings, the traces of these creatures are slowly beginning to vanish both from the reality they inhabit and, most tragically, from our collective human consciousness and imagination.
The entire collection combines classic styles with modern leisure, using techniques ranging from traditional hand weaving to modern computer weaving; even a mixture of both, which has achieved with special applications of weaving techniques. He also creates his own jacquard fabric that imitates the effect of embroidery with a computerized machine.
These exclusive fabrics and fabrics developed in collaboration with the manufacturers turn into beautiful merino wool knit hats, pure silk woven dresses, jacquard dresses, chiffon dresses and splash-proof windbreaker jackets. Silk shirts, printed skirts, modern cheongsam enhanced with simulated embroidery effects, and then sports jackets made of man-made fiber, jacquard shoes and flower hats.
These new and old elements are coiled and fused, allowing people to perceive in them the inexorable passage of time.