Versace Pre Fall 2019 from New York"/>

Versace Pre Fall 2019 from New York

Versace arrived in New York for the first time, taking the city by storm with a star-studded show and the return of one of the house’s most iconic looks. It was the first time Versace hosted a show in New York.

18 years ago, JLo rewrote the history of fashion, wearing the unforgettable Versace suit with deep neckline that could not go unnoticed on the red carpet of the Grammy Awards in 2000. And no wonder, that’s why this work of art has been resurrected in the 2019 Pre-Fall parades. For Versace the strategy has been simple: a return to the 90’s, including a reissue of that Jennifer Lopez dress, in the midst of all the changes that the famous brand has made.

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Held at the New York Stock Exchange, the show set centred around a huge gold Versace-ified Statue of Liberty arm. “I am very excited to present Versace for the very first time in New York,” Donatella Versace explained. “I wanted to pay homage to this incredible city, bringing the sartorial heritage of Milan and fusing it with the energy of New York and its eclectic nature. This collection is the result of this.”

The catwalk shone with the trends that have made the brand famous for the past 30 years, with an air of sophistication and much more drama. The result is an ode to the Versace inheritance that is both retro and very modernist. The iconic Medusa safety pin made its return. That dress is back. The gown that made headlines and went down in fashion history when Liz Hurley wore it to the 1994 premiere of Four Weddings and a Funeral, made a return to the catwalk. Worn by Vittoria Ceretti, here, it was reinterpreted with new pin-clip fusion gold accents that concealed and revealed, ruching fabric together to create a contemporary silhouette.

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Cast by Piergiorgio Del Moro, the supermodel line-up was all about personality, femininity, and embracing individuality. The show was opened by Kaia Gerber and closed with Amber Valletta. An explosion of prints celebrated Versace’s Italian roots on the New York catwalk. Designs intrinsic to the house were mixed in the boldest combinations – zebra stripes and stars were combined with gold. The ‘Voyage Barocco’ print mixed and matched a melting pot of colour palettes held together by Versace’s most quintessential motifs – the Greek Key and Barocco.

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The Italian firm that was acquired by the group of Michael Kors, took his proposal to the spaces of the New York Stock Exchange, where Donatella did not miss the opportunity to show its maximalist collections. The hair looks ran the gamut from coiffed sky-high volume to natural curls, cornrows, braids, old Hollywood waves and beyond, while some models like Luna Bijl and Anna Ewers wore eye-catching Versace hair barrettes encrusted with gems. Donatella wanted the girls to look glamourous, eclectic, fresh, healthy, gorgeous and very much like themselves. Make-up artist Pat McGrath layered on lots of mascara, highlighted cheekbones for a gorgeous glow, groomed brows and finished with a nude pink lip gloss.

The ‘Love Versace’ heart print was inspired by Jim Dine’s designs for Gianni Versace’s New York townhouse. The colourful hearts were printed on silk chiffon that formed one of Versace’s most legendary silhouettes – long sleeves and naval low-cut front – made famous by Jennifer Lopez and prompting the creation of Google Image Search. The clicks to see this dress propelling the development of technology epitomises the importance of Versace’s cultural force.

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Versace has not forgotten Neon colors have already invaded street style and Donatella has uploaded them to the catwalk. But are not the only ones. The pastel-colored crop-top jumpers that Claudia Schiffer wore always come back with strength, as well as the black dresses full of safety pins and tacks with the firm’s jellyfish.

Versace Pre Fall 2019 from New York
Versace Pre Fall 2019 from New York

Versace arrived in New York for the first time, taking the city by storm with a star-studded show and the return of one of the house's most iconic looks. It was the first time Versace hosted a show in New York.


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