A rain jacket doesn't have to crackle and rustle. And can look good even without rain. [...]

The market situation is demanding. The traditionally crisis-resistant trousers are also under pressure. Five theses for more growth in the trousers business. [...]

Hiltl is launching an offensive in the upper mainstream. New label, new price range, usual fit. That's what 55f is all about. [...]

Alberto managing director Marco Lanowy reports, how the season is going, where the potential lies and which price ranges are commercially successful. [...]

Long considered a purely functional service zone, The changing room is increasingly at the center of design and brand strategy considerations. Nothing should be there, where the customer gets up close and personal with the product, be left to chance. The dealers want larger shares of space, differentiated lighting, exceptional colors as well as haptic and visually sophisticated materials. [...]

Start-up idea meets establishment or Julian Kleinert meets Drykorn maker Marco Götz. Like the two of them about community building, Establish product excellence and storytelling final draft. [...]

At the CFDA Fashion Awards 2025 Ralph Lauren and other designers were honored. The evening provided a platform for both established and emerging talent. [...]

The ultra-soft and delicate base layers have what it takes to become a must-have this fall. [...]

A real diamond in the rough. Except it's not in carats, but is measured in ounces. That's why raw denim is no longer just for jeans nerds. [...]

Ultralight and supersoft – cashmere on the skin is pure seduction. The delicate base layers have what it takes to become a real cashmere cult. [...]

When classic dress codes become more relaxed, Creativity is required. How Olymp wants to transform from a shirt specialist to a total look provider, explains brands- and product manager Heiko Ihben. [...]

The Belgian designer Marina Yee, Part of the Antwerp Six, shaped the fashion world of the 80s with visionary designs and unbroken creativity. [...]

The US customs policy is tearing deep financial holes in the coffers of internationally operating corporations. Adidas has redirected production and goods flows - and can alleviate the effects somewhat. [...]

Between rationality and revolution, Reason and seduction, Archive look and departure – the themes of the international runways [...]

All-weather understanding. A boot, that looks like nature, but fits perfectly into the city. [...]